Review

Song Review: HYO – Yes

Hyoyeon from SNSD has developed a nice solo career as a DJ/performer, though SM Entertainment has yet to give her an actual album to flex her skills. I guess full/mini albums aren’t as common in dance music as in other genres, but if you were to string all her prior tracks together you’d have a strong compilation. Add new single Yes to that line-up because it’s another hit.

Many K-pop acts flirt with various dance genres, but HYO dives right into high-octane house music with Yes. Even the cheap, DIY music video has a certain underground club appeal. Her vocals are warped throughout, becoming one with the production, while the chorus hinges on the simple repetition of a few keywords. It’s nothing new for a dance record, but as is usually the case I’m won over by its sheer energy.

Knowing HYO’s skills as a performer, I would have loved to hear her break free from the vocal filters and deliver some contrasting textures here and there. Yes is not that kind of belt-it-out song, but the delivery is a bit one note throughout. The performance is more about being fierce and flaunting yourself, which is de rigueur for K-pop at this moment. At least with Yes, the song has the intensity and drive to back up those claims.

Hooks 8
 Production 8
 Longevity 8
 Bias 9
 RATING 8.25

Grade: B

7 thoughts on “Song Review: HYO – Yes

  1. I was going to say, “But HYO does have a mini album.”, but then I remembered that that mini album is just two new songs with five songs released prior to the album’s release.

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  2. i’m definitely a fan of hyo’s music. her Deep EP is a great compilation of some of her previous singles, and i really wish that SM would give her a full album as well! i agree that the vocals are kind of one note and i wasn’t as pleased with the song at first, but the post-chorus starting after the 2nd chorus added some texture which i really liked and put the song up a few notches for me.

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  3. Love hyo but this wasn’t doing it for me. The production is nice, but it isn’t particularly unique. Since there’s not much of a song on top of it, I’m left feeling the urge to seek out better songs of a similar vibe instead of the urge to finish

    video has good fashion, but the editing is an eyesore

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