I continue to be mystified by PLAVE’s incredible success. While established idol groups’ new videos are stuck at tens of thousands of hits, PLAVE’s new single BBUU! has already sailed past a million. I assume there’s some extra-musical appeal I’m missing. After all, I’ve never delved past the songs themselves because the music remains quite dull to me.
Despite its capitalized, exclamatory title, BBUU! sounds like the kind of sleepy coffeehouse fare that usually goes in one ear and out the other. Its plonky, trap-assisted beat does nothing new or exciting and the repetitive, sing-song melodies feel designed for short-form clips. All of these ingredients combine to craft a track so slight and inoffensive that it’ll likely appeal to anyone… and I guess this might be the secret to PLAVE’s success. By shaving off all its edges, the group fashions music that could slot in anywhere.
However, this just isn’t what I come to K-pop (or music in general) for. I don’t want a song that passes by with ease. I want something that grabs my attention and refuses to let go. I don’t ever hear this quality in BBUU! and without the fandom credentials to make me interested in the performers themselves, this is an easy pass.
| Hooks | 7 |
| Production | 7 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.25 |
The Bias List // K-Pop Reviews & Discussion 
I still love them but I wish they would go for the soft rock sound that they went for early in their careers.
Random side note but is it just me or are there a lot of old posts popping up in the top posts bar at the side LOL
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Yes, there’s been a heavy influx of traffic from China the past few days (likely bots). It’s been happening all over the internet, actually. I’m not sure if we should be concerned or not…
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what a dull and uninteresting comeback
7/10 (7, 7, 7, 7) for me
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Maybe they have hit a gestalt for a certain demographic niche with the anime characters? Adorable and totally non-threatening but lovable anyway. I mean, real boy band idols are as unapproachable and untouchable as animated ones.
As for the song, its just whatev. Is this where the kids would say siiiix seeeven, which my sister says they even do in Italian schools (in English), except my kids are over it because high school trends flow quicker.
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I actually really liked this 🤣
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