KiiiKiii had a strange debut year, moving from ultra-quirky sounds to much more straightforward fare before going silent for the last chunk of the year. That was in preparation for their upcoming comeback due at the end of this month. From initial teasers, they seem to be embracing their quirkier side once more, though little of that is heard on pre-release track Delulu.
The girls have gone to the Eastern European club with this one, peddling a subdued dance style that fits firmly within this generations gestalt of girl group sounds. Yes, you’ll get a boppy club beat, but the vocals will be airy and unsubstantial (when they’re even singing) and the whole thing will pass by in just over two minutes like a hazy dream. This type of K-pop seems allergic to making a strong statement. It’s pleasant playlist filler, utilitarian for any situation without attracting much attention to itself. It vaguely recalls dance hits of the 90s but comes across as a watered down version. It’s stylish, aloof and tasteful.
As someone with tens of thousands of songs in his music library, it becomes more and more difficult for a track like this to justify its place. There are already so many superior versions of this style to be found literally anywhere and KiiiKiii need a much more daring statement to fully establish themselves in K-pop’s stuffed rookie field.
| Hooks | 7 |
| Production | 7 |
| Longevity | 7 |
| Bias | 7 |
| RATING | 7 |
Grade: C-
The Bias List // K-Pop Reviews & Discussion 
Yawn, I’ll just wait for the WJSN comeback next month. (Assuming that will ever happen, but it should because their 10th anniversary is next month and Starshit would do well to give them a comeback for such an important event.)
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Manifesting wjsn comeback ‼️‼️‼️
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Cute, but forgettable. Sigh, this is such a slow month for kpop, we’re getting nothing but forgettable, generic stuff (with the exception of Pretty Boy Swag, that one’s been on loop for a while) and to make matters worse and in a move no one ever asked for, Tarzzan dropped the MV for his godawful solo today. If only it weren’t for fuckass college, I’d hibernate till February
7.25 (7, 8, 7, 7) for me.
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Okay my ears are perked, could definitely use work but this is far from bad! 💖
7.5/10💖
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It sounds like a song leftover from the New Jeans ascendancy era, pulled out from storage and overlayed with a club beat to try to sound fresh. It doesn’t fully work but it was worth the try, I guess.
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ok even if ur not into the song u seriously gotta give it up for their creative team. like that is a GOOOOORGEOUS mv
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Their debut showed so much potential. But I am not sure they’ll able to make their mark with this kind of output in today’s kpop scene.
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i think kiiikiii will exist in the same mid-tier realm as wjsn. beloved by fans and non-fans for their creativity (in wjsn’s case, moreso their music and “cosmic” concept), but still missing some mega hits to shoot them to stardom. which isn’t bad! i prefer groups that consistently put out good music or creative content than suffer a series of bad songs (cough aespa’s 2025 title run) or shift into mainstream trendy music.
this track is fine. lukewarm, but you really gotta hand it to their team for this mv. as long as kiiikiii stick to niche concepts and delivers good music, they’ll be fine. they’re still finding what works for them. imo, wjsn had a semi-rough start with their music (some hits, some duds) but they really found their signature sound after 2 years.
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I enjoy this way more than I should, the beat is interesting, the hook is catchy, and the rest of the writing does enough for me to like it. I know their stuff isn’t as great as it could, but if their next few songs hit I may easily become a fan.
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i agree. they have some good melodies here and there. i do me was a grower, btg sounded great (not the raps tho), and dancing alone was a hit for me. this one is going for a specific nostalgic feel and i don’t mind it!
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What kpop songs do you think do this genre better?
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