Review

Buried Treasure: KickFlip – Scroll

A K-pop act’s title track isn’t always the best song on their album, even if it’s the one most people will hear. Sometimes, b-sides deserve recognition too. In the singles-oriented world of K-pop, I want to spotlight some of these buried treasures and give them the props they deserve.


The KickFlip machine at JYP Entertainment is firing on all cylinders. Part of that is due to the members’ contributions to their own music, ensuring a natural character and signature sound, but the biggest strength I’ve noticed is that the group follows a strict formula. And you know what? When a formula is working, I love this approach to pop music. Both their new album and their last one took the exact same approach: rock-fueled pre-release followed by a quirkier (but still decidedly rock) title track. Band-Aid/My First Love Song and Twenty/Eye-Poppin’ are total twins and all four songs are winners.

That winning streak continues into the mini-album, which clocks in at a generous seven tracks. Nothing’s quite as strong as the promoted material, but My First Kick is solid all the way through. I thought I’d spotlight Scroll today, simply because it’s the catchiest upbeat b-side (though I’m quite partial to the slower My Direction as well). This song reminds me of something TWS might come up with, which isn’t too surprising given the musical crossover between the two groups. A shuffling beat keeps the energy of the verses brisk, but the effusive chorus is the real star here. I love when choruses open on a high before coasting downward. This melodic structure gives such clear delineation between pieces of the song, building a refrain that naturally makes you want to sing along.

 Hooks 9
 Production 8
 Longevity 8
 Bias 9
 RATING 8.5

Grade: B

7 thoughts on “Buried Treasure: KickFlip – Scroll

  1. After their previous album, I find myself feeling anticipated for this release and they didn’t disappoint. The only skip for me is Backward, but still a great album otherwise. My pick for best b-side is My Direction because Donghyeon’s vocals feel so blissful in that song and Scroll is a close second.

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  2. Since I found my ipod I am back to listening in the car. What I have found is that the songs of this year that I am gravitating to are the ones I can sing along with in the car. I know, I know, shocking, but so many songs are just not.

    At the top of the list so far, KickFlip Twenty! Its just a joy to sing along to. Actual song with actual singing that one can actually sing along to.

    I am going to poke around the b-side to see if there are any others to add. This one here is a good candidate.

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  3. Kickflip and TWS are single handedly maintaining my interest in new bgs. There’s a few others that sprinkle in there but these are the only two I’m actively seeking out from time to time. I’m so happy they are both sticking to the formula of what has worked for each.

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    • Yeah, that song’s pretty good in a fan-servicey way. No surprise, since it’s a Kenzie co-write.

      I would love an ITNW boy group from SM, but what I’d love even more is a group that tackled the dynamic second/early 3rd gen SHINee/TVXQ/EXO sound. No one is doing that right now.

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  4. While I think My First Flip is far stronger an EP, My First Kick is still really good, and I’m glad they’re keeping this sound going. Agreed that Scroll is probably the buried treasure of the group.

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