It’s a longstanding tradition for YG Entertainment to release follow-up music videos from its artists’ albums. This approach has faded a bit in recent years, but the agency seems determined to solidify rookies BABYMONSTER within their successful lineage. Part of me wishes they would have terrorized us with an mv for the ghastly Woke Up … Continue reading →

In the lead-up to BABYMONSTER’s first full album, they’ve teased all of its songs except title track Drip. We even heard the full album opener Clik Clak two days ago. I haven’t been impressed by much of the group’s discography so far, but YG Entertainment always seems to come up with at least one highlight … Continue reading →

Quality control at YG Entertainment has been all over the place for the past decade or so, and the agency’s newest artist BABYMONSTER is emblematic of that hit or miss approach. The group’s first full album is just around the corner. Clips of the songs have gradually been teased and the previews range from godawful … Continue reading →

Thus far, BABYMONSTER have embraced all the YG girl group tropes you’d expect, casting them as heirs to 2NE1 and BLACKPINK’s throne. This is not an agency known for its willingness to experiment. Instead, they’ve managed to enthrall fans with slight tweaks to successful formulas. With this in mind, it’s time for BABYMONSTER’s version of … Continue reading →

Though I should know better by now, I’m still surprised at how well BABYMONSTER’s Sheesh has done on the charts — especially given its lukewarm-to-awful reception in many critical circles. This is a good reminder of the sway YG Entertainment still holds over fans, along with the broader fact that disgruntled internet chatter is rarely … Continue reading →

The lead-up to BABYMONSTER’s Sheesh has been an experience, to say the least. Every one of its teasers highlighted the same part of the song, with the girls sheeshing at us one by one over the course of what seemed like an eternity. The original purpose of teasers is to raise excitement for a song, … Continue reading →

I keep seeing headlines about how well BABYMONSTER’s Batter Up has done with streams and views. The amount of interaction and hits on my review of the song bear that popularity out. Admittedly, I’m surprised there’s still such an appetite for this specific YG Entertainment song template. The debut of a new YG act is … Continue reading →

It’s been over seven years since YG Entertainment debuted a girl group. This is the agency that gave us 2NE1 and BLACKPINK, so when it comes to new projects expectations will always be high. BABYMONSTER has been teased for quite a long time, further heightening curiosity as we approached their long-awaited debut date. So, why … Continue reading →