Unlike the past few years, no rookie really caught my attention in 2018. There were a few high-profile debuts, but most new acts came from very small agencies. Instead, this was a year where 2017’s rookies really got a chance to shine. In many ways, 2018 felt like the year of the project group — … Continue reading
If there’s anything I’ve learned from covering pop music for over a decade, it’s that songwriters and collaborators are just as important as the artists themselves. Though they often work behind the scenes, this feature is a chance to shine the light on some of k-pop’s most innovative and accomplished producers and composers. Sweetch Years … Continue reading
At the risk of alienating their passionate base of fans, I’m not sure if LOONA and I will ever fully click. I get why they’re popular — the ambitious roll-out, the interconnecting storylines, the endless fan theories — but it’s been awhile since their actual music lived up to that hype. FavOrite was a promising … Continue reading
After nearly two years of pre-release build-up, LOONA is finally upon us. Well, almost. favOrite is technically another pre-release, but it’s the first taste of what the entire 12-member group will sound like together. So, with all of the hype the girls have garnered since 2016, did they manage to stick the landing? Yes… and … Continue reading
Despite the fact that its full group hasn’t yet officially debuted, the ambitious LOONA project has already spawned two sub-units. The first (LOONA 1/3) offered a bright, pop-driven album before returning with the surprisingly moody Sonatine. The second (LOONA Odd Eye Circle) took on an edgier persona, resulting in two of the project’s best singles … Continue reading
The fact that I’ve been able to compile a top ten list for LOONA before their actual debut is a testament to just how ambitious their roll-out has been. Over the course of eighteen months, each member of the group has been unveiled via solo and unit tracks. There are over twenty songs to choose … Continue reading
With every LOONA-related release, it feels like the k-pop community combusts with excitement. Now that the group’s entire roster has been introduced, it’s a good time to reconcile my personal indifference with the obvious buzz this project has garnered online. I think I get the appeal. In a way, LOONA’s otherworldly aesthetic is a push … Continue reading
