There have been a few acts this year who have subverted my expectations in great ways. Leading that pack are NOWZ, who rebranded from “Nowadays” earlier this year and have finally been given great material. Both Fly To The Youth and Everglow were fantastic summer highlights and converted me into a fast fan. Now, they’re … Continue reading
Cube Entertainment’s NOWZ (formerly Nowadays) are in the middle of a reinvention. And while I initially dismissed last month’s pre-release Fly To The Youth as too lightweight, that song has dug its talons into my brain and emerged as a stealth summer highlight. The group’s new title track Everglow continues the rock soundscape from Fly … Continue reading
At the end of each month, I compile my top three K-pop title tracks and list a ton of honorable mentions. In 2025, I thought I’d try something new and add a weekly feature to supplement my monthly round-up. Each Sunday, I’ll offer a compendium of the week’s new releases featured on the blog. And … Continue reading
Cube Entertainment’s rookie boy group Nowadays has struggled to gain traction in the market, but it seems the agency is finally ready to give them a push. They’ve been rebranded under the moniker “NOWZ” and given a pre-release track composed by and featuring i-dle’s Yuqi leading up to their appearance at this year’s KCON LA. … Continue reading
After taking a look at K-pop’s biggest agencies, I’d like to turn my attention to the smaller (but still important) players in the K-pop game, three at a time. Disclaimer: As with my write-ups on K-Pop’s biggest agencies, this is written from an outsider’s perspective. I’m not privy to any business-related financial information beyond what … Continue reading
Rather than release longer albums, Nowadays have blitzed their debut year with a steady stream of single tracks. This isn’t an awful approach if you keep the music coming and that music catches on with the public. Unfortunately, the group has found difficulty breaking through and competing with the year’s buzzier rookies. I haven’t yet … Continue reading
Given Cube Entertainment’s once-savvy position in the K-pop industry, I’m surprised how soft their launch of new boy group Nowadays has been. Their debut came and went without much fanfare, followed by a cover version of Beast’s Rainy Day. Neither of these tracks helped establish Nowadays as a unique group of their own, so first … Continue reading
Today marks the debut of Cube Entertainment’s Nowadays. They follow in the footsteps of agency seniors Beast, BTOB and Pentagon, each of which debuted with a song very in keeping with their K-pop era. By all accounts, we’re now in K-pop’s fifth generation, but the boisterous OoWee feels more in line with the industry’s past … Continue reading
The Bias List // K-Pop Reviews & Discussion 