Primrose released a joy bomb of a pop song with the buoyant Cinema early this summer. That track had surprising staying power for me, powered by a splashy chorus and unabashedly upbeat energy. I’d have loved to see the girls continue down this musical lane, but instead they’ve returned with the more subdued Love Your … Continue reading →

Girl group Primrose have had an interesting history, moving from duo to quartet and switching genres each time they’ve made a return. Last year’s Steal Heart was their most promising venture yet and new title track Cinema continues that winning streak despite an ultra-cheerful aura that could rub some listeners the wrong way. There are … Continue reading →

When last we heard from Primrose, they teased us with a Nordic title and imagery only to deliver the same cacophonous stomp favored by many of their peers. Freyja was a letdown, for sure. However, they’re back with yet another new sound. Steal Heart is a far funkier effort that puts great focus on their … Continue reading →

Though just a year and a half old, Primrose have already gone from a duo to a solo to a four-piece group. Freyja is their second comeback as a quartet, including members from disbanded groups Hot Issue and BugAboo. It’s a striking title for a song, referencing Norse mythology. But the music of K-pop has … Continue reading →

Primrose debuted as a duo this January, became a solo act in March and are now a four-member group. That’s a ton of change for a rookie act! Eagle-eyed viewers may notice Hot Issue’s Nahyun and bugAboo’s Rainie among the new members. Somehow, Primrose has become a super group — collecting performers from fallen idol … Continue reading →

Music quality aside, it’s always nice to see the debut of a unique K-pop configuration. An idol duo is hardly a new idea, but we don’t see many of them within the industry. Primrose aim to break that pattern, stuffing all the bombast of a group comeback into two skilled performers. Judging by their self-titled … Continue reading →