Only three releases in, and rookie group PurpleBeck have gone from having Kim Jaejoong guest star in their music video to releasing a self-filmed, ultra-low-budget product like VALENTi. This downward curve is not unique to new groups from small agencies, but it’s always a bit depressing. After debuting last year with the quirky Crystal Ball, … Continue reading →

In a year already flush with debuts, it’s going to be hard for smaller agency acts to stand out. In Purplebeck’s case, at least their name is easy to google! I’m not sure what a ‘purplebeck’ is, but I’ve long since given up trying to understand K-pop monikers. They all become part of the common … Continue reading →