Song Review: HORI7ON – SIX7EEN
Review

Song Review: HORI7ON – SIX7EEN

HORI7ON were brought together through MLD Entertainment’s Dream Maker series, and have already revealed a couple of songs (to various degrees of success). They’ve just released a mammoth, twenty (!) track debut album, though a number of those tracks are only available on the physical CDs. SIX7EEN is their newest single, and sees them approaching … Continue reading

Song Review: NewJeans – ETA
Review

Song Review: NewJeans – ETA

I went to watch the video for ETA on YouTube and it was immediately preceded by an iPhone advertisement backed by the song’s hook. Make no mistake what HYBE is doing here. This NewJeans EP is branding at its most integrated. In fact, imagining these brief, jingle-like songs as stylish commercials may offer a more … Continue reading

Song Review: NCT Dream – ISTJ
Review

Song Review: NCT Dream – ISTJ

The MBTI personality test is one of those popular trends that’s totally passed me by, but NCT Dream’s pre-release Broken Melodies has only grown stronger with time. So even though I have no idea what an “ISTJ” is (Google says an ‘Introverted, Observant, Thinking, and Judging’ personality), I’m eager to check it out. This song … Continue reading

Song Review: (G)I-DLE – I Do
Review

Song Review: (G)I-DLE – I Do

(G)I-DLE are the latest in a long line of K-pop acts recording English-language material with with the aim of further global expansion. Given the… interesting… nature of this group’s English-language lyrics so far, a full song may not seem like the most exciting prospect. However, paired with influential music company 88rising, (G)I-DLE have leaned into … Continue reading

Song Review: Ballistik Boyz – Jiggy Paradise (Battle Of Tokyo)
Review

Song Review: Ballistik Boyz – Jiggy Paradise (Battle Of Tokyo)

Debuting in 2019, Exile Tribe’s Battle Of Tokyo is one of the coolest projects developed by any entertainment company. It brings together the agency’s Jr.Exile groups under fictional guises in a futuristic battle royale. It’s a multimedia project, including videos, books and — of course — music. This week, the third chapter in the series … Continue reading

Song Review: Koyote – Wish
Review

Song Review: Koyote – Wish

Co-ed dance group Koyote are holding it down for K-pop’s 90’s class, continuing to deliver comebacks decades into their career. Their music knows exactly what it wants to accomplish, and new single Wish (바람) is another fun burst of energy. I can’t say I’m always in the mood for a Koyote banger, but the group … Continue reading

Song Review: &TEAM – Road Not Taken
Review

Song Review: &TEAM – Road Not Taken

It feels like &TEAM have promoted recent single Firework more frequently on Korean broadcasts than in their native Japan, making the whole ‘Korean-agency-debuts-Jpop-act’ approach even more nebulous. Thus far, &TEAM’s output has basically been K-pop performed in Japanese — a trend many agencies are attempting to replicate. My thoughts on this aside, Firework is a … Continue reading

Song Review: ENHYPEN – One And Only
Review

Song Review: ENHYPEN – One And Only

ENHYPEN’s One And Only is a collaboration with Pokémon, though the song’s line distribution ensures we never get to hear Pikachu’s beautiful falsetto. Instead, the colorful pocket monsters appear in the music video. Without those added visuals, One And Only is a pleasant summer bop — airy and mid-tempo. ENHYPEN have a few tracks like … Continue reading