YOUNITE have struggled to match the pure funk of their pre-debut single, pinballing between genres to no avail. They’ve settled on this light, airy pop sound that’s quite innocuous, and new track Love It (정했어) perfectly illustrates the limitations of this style. In short, writing about Love It is like reviewing air. Every time I … Continue reading →

After a super-strong pre-debut single, I’ve struggled to connect with anything else rookie group YOUNITE has released. Like so many current boy groups, their music so far feels like a lukewarm blend of tropes and trends without memorable songwriting to back it up. New single Waterfall hearkens back to the lighter sound palette of their … Continue reading →

Disclaimer: Due to South Korea’s national period of mourning until November 5th, most companies have delayed all comebacks and promotional materials. For whatever reason, YOUNITE’s music video and album went ahead as planned. It’s not my place to judge whether this decision was correct or not. Who knows what the agency’s situation is? But if … Continue reading →

Rookie group YOUNITE had my attention early with their pre-release Everybody. They’ve yet to reach the heights of that fun, retro hip-hop track. And judging by the trajectory established with new single Aviator, I’m not sure they ever will. The song’s heart is in the right place, but it tries to do too much at … Continue reading →

A few weeks ago, new boy group YOUNITE teased their debut with pre-release track Everybody. Its playful hip-hop sound was super engaging and made room for an equally enjoyable chorus. With so many boy groups opting for a dark, gun-slinging shout-pocalypse style, YOUNITE seemed to be a fresh group worth looking forward to. However, when … Continue reading →