KARD have received a fair amount of criticism (including some from this very site) for essentially replicating the same sound each time they release a new single. There’s something to be said about artists spinning their wheels, but I also believe that the best idol groups are those who develop a trademark style and gradually tease at its edges to deepen their discography. Only time will tell if KARD will achieve this tricky balance, but new single You In Me is a step in the right direction.
The song maintains the group’s tropical hip-hop sound, but drapes it in a darker undertone fitting for the winter months. “Dark” may not be an expected descriptor for a group like KARD, but it turns out to provide a solid spotlight for each member’s strong points. You In Me shifts back and forth between heavy hip-hop verses and a big, melancholic pop chorus. Taken individually, I’m not sure either of these pieces would have worked, but the contrast provides a palpable sense of pathos that lets the quartet inject a heavy dose of emotion into the track.
You In Me‘s strongest element is its chorus, which is incredibly fleshed out by KARD standards. Up to this point, the group’s choruses have mainly relied on catchy instrumental hooks, but here we’re treated to a full-throated, belt-it-out refrain. It’s not the most addictive melody in the world, but I appreciate its ability to stretch what we would consider to be the “KARD sound.” A touch of additional percussion during the second pre-chorus is particularly intriguing, and hints at a more daring sonic landscape to be further explored in future releases. In fact, the use of drums throughout is one of the song’s strongest assets, supplying a dramatic stomp that gives the instrumental a heavy, resounding atmosphere in keeping with its bombastic tone.
This uses the same pedal point harmony trick as Don’t Recall, but I’m not as impressed this time a round. The trop riff is worse and happens in conjunction with the vocals, making it all seem a bit crowded for my taste.
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I like the unique structure and the kind of chorus fake out with Jiwoo the first time around and then the ACTUAL chorus kicks in, then the second time round Jiwoo’s part is scaled back to create a build up to the second and final chorus. It’s nice to have a different structure in a pop song to keep it fresh.
I also like that they have male harmonies on the female driven melody during the chorus it sounds great and adds a bit of weight to the song. Don’t Recall didn’t have that and its nice here. The riff isn’t as good but I think it works well in this cricumstance and it isnt the driving beat of the song, they do away with it for probably half of the song at least, during the raps and then at various other points. Also I feel like that riff is the thing really tying it into the “KARD” sound mentioned above.
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this song is just so beautiful?