Well, isn’t this a nice surprise? I’ve always enjoyed Halo’s music, but the group hasn’t been able to break through with the Korean public in a meaningful way. This struggle has resulted in numerous comebacks that have passed by unknown to most casual k-pop listeners. With a limited budget and consistently decreasing hype, I didn’t expect much from Halo’s new digital single O.M.G.
As I listened to the track for the first time, I kept expecting it to plunge into some derivative EDM drop or trap breakdown. But to my surprise (and utter excitement), the instrumental retains its slick funk-pop groove all the way through. And when it comes to 2018’s releases, that alone constitutes very high praise. This sense of pop polish shouldn’t be a huge surprise, though, as O.M.G. was co-composed by the prolific Shinhye, who’s had his hands in so many k-pop classics (EXO’s Growl being the most well-known).
With O.M.G., Halo deliver the song that EXO-CBX should have given us last month. It’s relentlessly upbeat and fun, but with a propulsive synth-driven arrangement that feels legitimately cool. And to Halo’s credit, they deliver the track perfectly. I love the powerful vocal turns during the chorus. The higher-pitched key takes wonderful advantage of the group’s refreshingly unique tones. There’s just enough funk-laced grit in their performance to elevate the simplistic melody into something quite memorable. The entire package is effortlessly streamlined, resulting in a momentum-building dance track that feels like a throwback in the best way.
This is why I love this blog, without it I would’ve never heard this amazing song. Thank you
Happy to spread the word! It always feels rewarding when under-the-radar groups deliver.
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Yes! I’ve been following Halo for ages (they’re my favorite underrated group), and when I heard this song for the first time, I was super happy that they’re still churning out good material. I really hope this song gives them some well-deserved notoriety, and, given how closely my tastes align with yours, I’m glad you enjoyed it as well.
For me, Halo’s music has been meh or it missed something to catch my attention but this song reaally catched my attention!
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