It’s been over a year since IN2IT’s last comeback. While none of their material has bowled me over so far, I’ve felt a special kinship with the group ever since running into them at a Target store (!). In some ways, they feel like MNET’s forgotten child, given short shrift in favor of Produce 101-spawned groups and fromis_9. After a year away, one digital single isn’t going to cut it. Fortunately, Run Away offers quality over quantity.
Some of 2019’s most arresting tracks have incorporated rock guitar, and Run Away is the latest to tackle this sound. The song opens with aggressive riffs, fusing heavy metal to an icy synth line. This being K-pop, the guitar is only one element within an otherwise familiar piece of dance pop, but it supplies much-needed character. Without it, Run Away would have come across as yet another generic boy group bop, performed well but lacking ambition.
Though Run Away’s thundering instrumental helps the song stand out, I wish the production would have gone even harder. Things don’t feel truly gritty until the duel rap verses that hijack the climax. The entire track could have done with this energy, as too often it plunges into the kind of hookless lulls that kill momentum. The chorus is stronger, though it could have utilized a more interesting vocal arrangement than the straightforward performance we get. Still, I’ve got to give IN2IT major props for sidestepping today’s instrumental trends for something more robust and exciting.
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