Greyish can’t quite decide if they want to throw a hyphen after the “G” in their name, as it seems to change with every other comeback. For consistency’s sake, I’m leaving it out — but I am fascinated with when and how K-pop decides to utilize grammatical quirks.
When we last saw the girls, they were engaged in a Sailor Moon-esque cosplay for Candy — a single that was more shockingly weird than authentically enjoyable. I’m all for a little oddness in K-pop, but quirks are best when tethered to a strong song. Kkili Kkili (끼리끼리) is much better than Candy, though it’s likely to play for a fairly limited audience.
That audience will almost certainly consist of those who appreciated Orange Caramel’s goofy, trot-influenced oeuvre. Greyish replicate this sound completely, down to the chirpy vocals and dated Euro-trash production. This might come across as a dig, but I actually appreciate the cheap thrill of it all.
Kkili Kkili opens with its titular hook, immediately letting listeners know what they’re in for. It’s a catchy chorus, repetitive while staying just short of cloying. A brief verse comes next, to little fanfare or necessity. The song is all about the blaring electronic riffs and cliched EDM builds — and it’s all the better for it. I don’t think I’ll be playing Kkili for years, nor is it the kind of music I’ll always be in the mood for, but Greyish have carved out a fun, guilty pleasure niche for themselves that’s difficult to resist.
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