Most of the time, a k-pop group’s title track is the best song on their album. But, sometimes b-sides deserve recognition too. In the singles-oriented world of K-pop, I want to spotlight some of these buried treasures and give them the props they deserve.
Up until now, my favorite Cosmic Girls song was last year’s mighty I-Yah. That’s probably still true today, but boy does WW give it a run for its money. When talking about the girls’ new album, I’m seeing a lot of hype for its second track, Luckitty-Cat. Cat is certainly an excellent track, but WW does something to me. It’s just funky as hell, bursting with tightly-constructed energy and densely layered instrumental elements.
I shouldn’t be surprised by the song’s success. It comes to us courtesy of Choi Hyunjoon from production team e.one. E.one + Cosmic Girls is pretty much a match made in heaven, and WW is yet more proof of that. The song opens with an extended build, as if neon lights are fading in on a glamorously 80’s stage, ready for the girls to bring down the house. From here, WW moves into its breathless verse, which effortlessly hits moments of blissful falsetto. The pre-chorus brings in a bit of cutesy aegyo, but not enough to derail the song’s momentum.
WW’s chorus is a thing of beauty, nimble and brisk and absolutely stuffed with hooks. The vocals mirror the breakneck pace of the instrumental, which incorporates bright rhythm guitar and synth percussion to thrilling effect. As if this wasn’t enough, the first chorus packs a bonus refrain, perched halfway between hip-hop and vocals with a splash of electric guitar thrown in for good measure. It’s like entering a dance pop tornado. So much is coming at you from so many different angles that it’s almost dizzying. I’m obsessed with WW’s aural, funk-pop assault. It’s just the kind of high-octane wallop I’m always on the lookout for.
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