Song Review: NewKidd – Come

NewKidd made their official debut earlier this year with the underrated Tu Eres. That song didn’t represent any inventive musical breakthrough, but it harnessed K-pop’s obsession with deep house in an addictive way. For new single Come (컴), the guys have switched things up completely, presenting a dark, oddly structured track that mystifies just as much as it pleases.

Opening with a distorted synth riff, Come quickly moves into its percussive verse. There’s a lot going on here, from an errant wolf howl to a sweep of airy backing vocals. If these elements had been arranged in a more dynamic way, we could’ve had a real stunner on our hands. Sadly, Come never lingers long enough on any of its ideas, resulting in a fractured track. With that said, the pre-chorus is absolutely gorgeous, with an ethereal appeal at odds with the hard-hitting production.

Speaking of that production, Come joins the ever-growing army of songs that favor their instrumental over a fleshed out chorus. This one is a little different, as its second chorus actually diverges from its first. What begins as a creaky beat-drop-assisted chant grows more robust as Come continues. But even at its fullest, there’s not much to grab onto here. After such a captivating pre-chorus, this is a major buzzkill. The song may do a good job at drawing out the members’ varying tones, but a killer melody would have really set it apart. Still, there’s enough promise here to make Come worthwhile – if only just.

That video, though! What is going on in that video?

 Hooks 7
 Production 8
 Longevity 7
 Bias 7
 RATING 7.25

Be sure to add your own rating by participating in the poll below!


4 thoughts on “Song Review: NewKidd – Come

  1. It’s a post-The Uni+ post-UNB project. Their Destiny has been unfortunately written yet, like it happened to *any* other single contestant in that show.


  2. I was a bit thrown off when I first listened to this song due to how much was going on with it but after multiple listens I kind of love it? It’s actually turned into a song that I actively seek out on my playlist instead of being one of those songs that just sits on my phone waiting for the time it comes up when randomly shuffled. I think part of it comes back to how the chorus gets stuck in my head. Usually a chorus is what makes or breaks a song for me as verses just aren’t as important to me in the long run. The Meow (Mia) Meow (Mia) Meow (Mia) is just super addictive.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.