Mamamoo’s Hwasa has a really groovy track on her new mini album called Why. It would have made a great single, but she seems intent on embracing a more introspective route this time around. Though it was draped in the trendy musical trappings of this era, title track Maria was essentially a song written to herself. Follow-up LMM continues to explore this more vulnerable side.
Help me out here, because I swear I’ve heard parts of LMM’s melody before. Its chorus, in particular, seems to be ripped straight from a popular song by a western artist, but I can’t put my finger on what it is. Either way, there’s a real familiarity to LMM’s dramatic piano-and-strings arrangement. It has the air of a big “pop artist” moment, where the performer pulls back the curtain on all the glitz and glam and “gets real.” I’ve got nothing against this particular tact, but it demands a very good song to back up the emotion.
LMM is half there, but never builds to something truly transcendent. The melody is deceptively simple, made more unique by Hwasa’s vocal performance. Over the past few years, she’s moved into this kind of mumble-singing style, where it almost sounds like she’s swallowing her words as they’re coming out. I don’t yet know how I feel about this, but at least it lends her work some individual character. She lets loose for a few traditional power notes during LMM’s climax, and is particularly effective when she moves up to her head voice. Other than that, LMM is kind of one-note all the way through. It has an appealing heft to it, but feels more personal to the artist than inviting to the listener.
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