After getting done in by a firing squad in their last music video, ONEUS have moved full circle with the bright, funky BBUSYEO (뿌셔). How’s that for versatility?
This marks the group’s first digital single release and arrives days after their first online concert. And really, a song like BBUSYEO is tailor-made for a concert setting. It sees the guys trading their dark outfits and brooding expressions for an exuberant brass hook reminiscent of early Seventeen. As a proponent of upbeat material like this, I’m quite pleased – even if BBUSYEO isn’t quite the triumph it could have been.
The song lets you know what you’re in for right from the start, as the instrumental kicks off with a fun talk box riff. From here, the verse bounds forward on great energy, harnessing a rollicking clap-along beat buoyed by flourishes of guitar. It’s totally fun, and allows the guys to showcase more personality than a lot of their past work has.
Like Seventeen’s modern classic Very Nice, BBUSYEO opts for a big instrumental riff instead of a full chorus. This approach can be explosive if done right, and BBUSYEO nearly gets there. I wish the instrumental hook was catchier and more unique, but the guys support it with a chanted aside that helps compensate. I’m no fan of the half-time breakdown that opens verse two, but at least BBUSYEO plays with it a little by injecting retro synth over the trap beats. In the grand scheme of ONEUS’s discography, the track may not amount to much. But, it’s a welcome burst of joy to open this chilly December.