It’s a tale as old as time: Taiwanese boy group sends sub-unit to Korea in the hope of competing within the already-packed K-pop market.
Okay, I guess it isn’t exactly a well-worn tale, but I admire the chutzpah it takes to attempt this gamble. K-pop often exports its music to foreign markets. The opposite isn’t nearly as common. And judging from their rather inert music video, C.T.O are clearly working under a limited budget. I mean, for a song this upbeat and funky, who thought it was a good idea to have the guys sitting the entire time?
Of course, this isn’t a music video blog, and taken apart from the visual Oh! That Girl is really fun. In fact, it’s right up my musical alley. My appetite will never be sated when it comes to this kind of light-on-its-feet funk pop. And though I could do without many of the cloying English-language lyrics, the song’s relentless beat more than compensates.
Oh! That Girl opens with a SHINee-esque chant before galloping into its brisk, exciting verse. There’s a sense of ease highlighting the arrangement. It’s so nice to hear a dance track that’s not overly fussy. The production finds its groove immediately and leans into it, adding brass flourishes for extra emphasis. The chorus is cheesy to the max, but buoyed by an infectious energy that urges (practically forces!) listeners to smile along. I love how this hook moves through several distinct sections – and none of them include an ill-placed instrumental drop! This is as amiable and fun as pop music gets, and I hope it brings C.T.O some deserved attention in Korea.