Song Review: IZ – Missing U

IZ - Missing U
Idol band IZ kicked off their career with a series of Sweetune collaborations. Being a huge fan of Sweetune, this obviously caught my eye. But while the pairing resulted in a few good songs, I don’t think it drew upon the strength of either participant. Now, the guys have moved on to self-produced material, forging ahead with a more straightforward rock sound.

A song like Missing U is hard to review. I enjoy it, and I think it’s well-performed. But, I also feel like I’ve heard this kind of pleasant radio-rock hundreds of times before. I guess it all comes down to expectations, and what you turn to K-pop for. I was first attracted to the music by its most daring elements. It was genre-smashing, high-concept and unlike anything else I’d heard. I certainly wasn’t looking for a straightforward rock song.

Over the years, it’s become clear that I entered K-pop with a somewhat narrow idea of what it could be. The industry has more than enough room for a melodic rocker like Missing U, even if it’s likely to get lost amidst more glamorous comebacks. For its part, the song features a solid melody, enhanced by a rich vocal performance. The guitars become crunchier as we enter the pre-chorus, and Missing U picks up steam with a rock-rap switch-up that keeps the track from feeling too sentimental. The chorus brings these textures together, offering the kind of sing-along catharsis you’d expect from a song like this. It’s all very polished and enjoyable, but I doubt that I’ll be returning to it often.

 Hooks 8
 Production 8
 Longevity 8
 Bias 7
 RATING 7.75


3 thoughts on “Song Review: IZ – Missing U

  1. I have the same sentiments. I don’t listen to kpop to listen to a rock song that I can hear on the radio in English. I don’t seek out this kind of rock song in English either, anyway.

    For what it is, the song and the performance are well done. There is an interesting change in energy between the lead singer and the guitarist when he starts singing. Its usually the lead guitar who steals the spotlight, isn’t it.

    Liked by 1 person

  2. I know this review is about IZ but I can’t help but feel depressed that Sweetune might never make another robust, vocal-layered songs again. Oh How I will do absolutely anything for that!

    Liked by 1 person

  3. I like that when I hear some of these rock songs in kpop, the singers don’t sound like americans doing rock, if that makes sense. I’m the sure the language plays a role in that

    Liked by 1 person

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