It’s been just over a year since we last heard from GWSN, and their new album marks a shift in both sound and collaborators. As someone who has appreciated – but not loved – their past work, I wasn’t too interested in this comeback before hearing the teasers. But, The Other Side of the Moon’s highlight medley unveiled some striking sounds, in line with today’s trends but also a little experimental.
Of course, highlight medleys can be misleading. And when it comes to new single Like It Hot, the teasers definitely focused on the song’s strongest moment. Like It Hot has a great chorus – groovy and memorable. The girls sing in a lower register, bringing strength and charisma to the hook. The rhythm chugs along, assisted by guitar and restless hi-hats.
Unfortunately, everything surrounding this chorus is a mess. The verses and pre-chorus struggle to find an enduring melody, as the instrumental lurches this way and that without any clear end game. There’s an intangible quality to these segments, making it difficult to grab hold of any one element and find an entry point into the song. This is especially problematic during the post-chorus breakdown, which sacrifices rhythm for a sluggish, momentum-killing arrangement. This dissonance between chorus and verses makes it hard to enjoy Like It Hot as either a dance track or ethereal mid-tempo. And without a memorable performance or climactic moment, the song passes by without leaving much impact. It’s too bad, because that chorus has so much potential.