BZ-Boys debuted over two years ago as part of Chrome Entertainment (former home of Crayon Pop). Chrome has struggled to get any of its groups off the ground since Bar Bar Bar’s surprising success in 2013, and BZ-Boys haven’t made many waves yet. In fact, I had to search back to see if I’d ever written about them before. I haven’t, though I’m sure I’ve watched their music videos once or twice over the years.
Without a defining image or sound, it’s becoming harder for groups like this to stand out. I’ll never understand why agencies saddle these unknown acts with generic material. You’d think they’d seek out headlines however they could – preferably spawned by a release with its own character and charm. BZ-Boys appear to tick off all the necessary idol group boxes, but new single Close Your Eyes is too safe and forgettable to leave any mark.
There’s not a single element in this track that can’t be found elsewhere, delivered by a group with more funding and promotion. Close Your Eyes is serviceable but unexciting. Its chorus pulses with a pleasant energy while a descending arpeggio adds noteworthy texture that should have been explored further. The song was composed by Stardust, who also took the reigns on Golden Child’s recent Ra Pam Pam. This only goes to show the importance of performance and vocals. On a purely technical level, Ra Pam Pam’s bones aren’t all that more inventive. But, Golden Child perform the hell out of the song, resulting in a series of climaxes that add dynamic drive to a relatively straightforward production. Judging from Close Your Eyes, BZ-Boys still have a ways to go in this regard.