Best-of albums are uncommon in K-pop, and usually mark a special occasion. With the news surrounding Wheein’s contract negotiations, I can’t help but feel like this new album is a sign that Mamamoo may be taking a hiatus or at least slowing down. If I’m being honest, I haven’t been excited about a new Mamamoo release in years. It feels like the group has drifted from the strengths that made them so appealing in the first place. A chance to recharge may be a blessing in disguise.
Whether that happens or not, I Say Mamamoo puts a nice bookend on this stage of their career. Rather than simply compile all their singles together, their agency has given us a wealth of reworkings and remixes, breathing new life into old favorites. I only wish this sense of adventure extended into new single Mumumumuch (하늘 땅 바다만큼). I may just be in one of my grumpy phases when it comes to K-pop, but this feels like the latest example of a great idol group stuck on autopilot.
Nothing about Mumumumuch is bad, but nothing sticks out either. The ladies adopt a trendy disco style, but forget to bring the energy. The track’s instrumental is light and largely forgettable. Like so many recent K-pop songs, it flits around rather than finding one excellent groove and sticking too it. Mumumumumuch is most effective during its chorus, when the production loosens up and Mamamoo deliver an engaging melody. However, the entire song is performed in a muted — almost disinterested — style. What happened to the group’s focus on incredible vocal arrangements? They often sound half-asleep here. Maybe they’re trying to come across as aloof and unbothered, but their best material has always seen them shooting for the stars.