As with each of their albums, CRAVITY have followed title track Gas Pedal with a second music video. Seriously… I wish this promotional tactic was used more often for groups whose music I actually enjoy! In CRAVITY’s case, their inconsistent discography has been consistently frustrating. I want to connect with it, but every time their title tracks show potential, they’re undercut by some cringy, atonal shift.
Truthfully, I haven’t spent much time with their newest album. Two listens and it ended up floating aimless in my vast music library, unlikely to get a return visit. But, many Bias List commenters were singing the praises of Veni Vidi Vici back in August, so I’m happy to see it chosen for follow-up promotions. Although I don’t share the same level of enthusiasm for the song, it’s definitely one of the stronger efforts in CRAVITY’s arsenal.
Veni Vidi Vici has a cool rock edge – not with generic distortion and bombast, but a more alternative-sounding guitar surge. Add muted brass to the mix and you’ve got an instrumental that really pops. In fact, the production reminds me of some of the alt-rock sounds I enjoyed in the 90’s. Parts of the song adopt a sneering drone that feels novel and fresh. This being 2021, Veni Vidi Vici’s second verse is given over to a drag-and-drop trap beat, sacrificing some of its momentum. But, the track comes kicking back for its finale. The searing guitar solo here is fantastic, and points toward an even more exciting direction the song might have taken. Veni Vidi Vici shows great potential, but I don’t think it goes far enough to be considered a definitive highlight.