Song Review: Park Jihoon – Serious

Park Jihoon - Serious
Park Jihoon’s Gallery was one of my favorite K-pop tracks this summer, and seemed to carve a new, nimble avenue for his sound. I’ve often enjoyed his singles, but his discography as a whole suffers from a lack of consistency. That’s especially apparent with new comeback Serious, which alternates between messy and dull.

Forgive the hyperbole, but October has me wondering if there’s anyone left in K-pop who can craft a decent melody. So many tracks boast strong production but forget to offer an equally compelling song over their bombastic instrumentals. Serious’s chorus is one of the month’s worst offenders, repeating the same word (and note) in an unengaging loop. I mean, if this is all it takes to craft a comeback track these days, I could throw one together myself! It just feels so unimaginative, especially when you consider the real songwriting firepower supporting this track. I can’t believe they couldn’t come up with something stronger.

This is a shame, because Serious’s opening verse seems to promise a sleek, slinky dance track. We’ve heard similar arrangements many times before, but the sound feels well-suited to Jihoon. However, the song tries to be too many things at once. Its second verse succumbs to breakdowns and energy shifts that make it hard for Serious to gain any traction. K-pop loves a breakdown, but I firmly believe these are best positioned during the bridge or even later. Tracks need time to assert their appeal before pulling the rug from under the listener. Serious hasn’t earned the ability to play fast and loose with structure because it never establishes a clear identity from the beginning.

 Hooks 6
 Production 7
 Longevity 7
 Bias 7
 RATING 6.75

4 thoughts on “Song Review: Park Jihoon – Serious

  1. Personally, I don’t think it’s BAD actually I think its kinda decent but it is definitely a bit dull. I’d give it around a 7.5-7.75. Can’t lie surprised the rating is THIS low given that even Lalisa got a 7.25.

    Liked by 1 person

  2. I’m not in love with the processing on some of the vocals, but I like the R&B/hip-hop vibe. Apparently this is R&B month. And yes, this comment is a copy/paste from my comment on DKB’s release. I didn’t love any of the b-sides, which could be due to overdosing on smooth grooves today, but it looks like I’ve only playlisted one of his b-sides before so maybe he just has boring b-sides. “All yours” started out okay but should have kept the guitar from the verses going throughout.


  3. Is now a good time to remind you that Eunhyuk’s Be from last week has an actual melody? Its also a nice melody too, very singable. ‘

    Is this the same Park Jihoon that gave me “Wing” last year? I listened to that one a lot last year. It just soars. This one here, its aiight.

    Liked by 1 person

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