After their debut in 2018, D-Crunch have reliably delivered one comeback per year. No more, no less. This makes it challenging to gain a foothold or a fanbase, but I admire their consistency. Their title tracks have all been solid, though none has enjoyed a long reign on my own playlist. New song Addiction (중독) joins their ranks – pleasant enough within the limited scope of its imagination.
I think the songwriting behind Addiction is quite weak. No melody or hook hits very hard, and its general construction plays like a modern K-pop template. Fortunately, the arrangement elevates the material. You could comfortably slot this next to other “noise-pop” offerings of late, but the instrumental never feels overstuffed. The producers leave room for each piece to shine, conjuring a decent groove and letting bombastic vocal flourishes drive the track forward. I love the exclamatory performance during the pre-chorus, even if it’s tethered to a “been there, done that” percussive build.
Addiction’s chorus feels ripped from the EXO school of performance, attempting a hulking, towering sound. It’s not too dissimilar from 2016’s Monster in this way. But, the hooks just aren’t there. This really holds the song back. We’re left with a perfectly solid example of boy group bluster, joining a pool of similarly-minded tracks. Unfortunately for D-Crunch, there are more tantalizing choices within this ubiquitous soundscape. That’s the risk you run when opting for a style this popular. When it comes to lesser-known idol groups, I think it’s much better to swing for the rafters and hope your unique perspective will connect with the right people.