TAN debuted earlier this year with the groovy Du Du Du. That track went on to be a big grower, refreshingly old-school in its approach with a focus on slick vocals. Better yet, its intro Fix You pointed toward a group capable of making excellent dance music. The guys have pushed further in that direction with follow-up Louder, bringing intensity with hard-hitting EDM.
I want to love this song so much. I’ve been missing big, maximalist dance music in K-pop – songs that just keep building and building. And up until its central beat drop, it seems Louder might be headed in that direction. The verses borrow the groovy nature from Du Du Du but elevate the energy. The rhythm has a swagger that drives momentum forward. TAN sound great when singing in unison. Their vocal blend feels more distinct than many of their peers, which is surprising given their origin on a survival series. I guess sometimes it’s just pure luck.
This potential makes Louder’s beat drop chorus all the more disappointing. A drop could have worked very well here, but the tempo-shifting nature of this one leaves much to be desired. It feels so generic compared to its surroundings, as if the producers gave up two-thirds of the way through and browsed a library of EDM stock music instead. It’s not entirely unsuccessful, and will probably benefit from more listens. But, it’s frustrating – and I’m so tired of K-pop tracks feeling frustrating. I mean, how hard is it to write an actual chorus?