When it comes to name changes, “T1419 to TFN” feels like a lateral move. T1419 sounded like a tracking number, but TFN is about as bland an acronym as you can get (it stands for “Try For New,” if you were wondering). I haven’t run the math, but I’d guess about seven out of ten new K-pop groups use similar acronyms. It’s getting a bit ridiculous, and doesn’t often bode well for the music itself. For their “re-debut,” the guys have tackled a jungle concept. I guess nobody told them the short-lived Wonderboyz already mastered this schtick with 2013’s cheesy-fun Tarzan. Fellow acronymers DGNA also had a (rilla) go at it a year later.
Sadly, TFN’s take on the concept is nowhere near as enjoyable as either of those tracks. In fact, it feels completely pointless. If you were to challenge an AI machine to churn out a K-pop boy group track based on current trends, I imagine it would sound something like Amazon. We’ve got that annoying, abrasive synth riff, global elements thrown in for “exotic” appeal and a complete non-starter of a chorus.
Over the past few years, MLD Entertainment has become notorious for its poor music choices. I’m not sure who they have working at the agency, but I can’t imagine hearing the demo of Amazon and thinking: “Yeeeessss! That’s our title track right there!” The music is totally faceless, down to the perfunctory chant that closes the track with a whimper. The less said about the repetitive nothingness of its chorus, the better. I mean, the guys are basically just pulling apart the word “Amazon” and shouting its various syllables as if that’s some grand statement. It’s not.