It’s not often that K-pop releases collaborations between its major agencies, but Nobody sees representative artists from SM Entertainment, Cube Entertainment and Starship Entertainment come together to deliver a theme for Busan’s bid to host the World Expo 2030. I didn’t know these things warranted a theme song, but I’m glad to have Nobody regardless of its purpose.
Nobody brings together (G)I-DLE’s Soyeon, aespa’s Winter and IVE’s Liz on a smooth, funky track that feels more straightforward than the work of their respective groups. It’s a breezy good time, not particularly ambitious but enjoyable in its simplicity. The groovy instrumental enlists plenty of rhythm guitar to accent its chugging drive, while brassy flourishes highlight the chorus.
The three performers compliment each other well, blending into one cohesive unit rather than stealing attention as individuals. Their performances feel more subdued than usual, focused on serving the song rather than offering show-stopping moments of vocal or rap prowess. In this way, the whole thing is a bit too workmanlike to stand out. But given its purpose, I’m not surprised all the edges have been rounded to minimize polarization. It all results in a product that’s enjoyable in the moment but unlikely to ignite many sparks in the long run.
| Hooks | 8 |
| Production | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8 |
about right
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There can be only one Nobody in K-Pop history, and that’s this one:
This patchwork of queens sounds kinda reboot sometimes, but it’s kinda useless like any other reboot.
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My mind first then there too. And afterwards, there again.
Nobody nobody but this song.
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I like nobody by WG, but it’s pretty overrated. I think the dance is a lot more enjoyable than the song and boosts the overall opinion of the song for a lot of people
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I’m in the same boat, honestly. I appreciate the hell out of that song, but I rarely want to actually listen to it on its own.
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This was a pleasant surprise. We don’t often hear cross-company collaborations as much these days.
The song didn’t knock me sideways, but a few minutes there I was hella entertained. I also appreciate that the song sounded like the girls were actually in the same studio together recording it.
There is a new multicollaboration rap song “Smoke” that came across my suggested youtube feed the other day. Again, not mind blowing, but a hella good time for a while, and a nice smattering of personalities and styles – Dynamicduo, ZICO, B.I, Jay Park, CHANGMO, Jessi, Padi
‘https://www.youtube.com/watch?v=ZFHIHA8Jpjs
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Never thought I’d say this. Love all three members in their respective group performances but I’ve never been so utterly bored so fast in a song this month. We’ve had absolutely fantastic releases by what seems to be every group under the sun in Oct-Nov, and then this came along and put me to sleep.
If I seem animated, it’s mostly because these three are superstars with much experience under their belts and amazing tracks, this isn’t what I signed up for lol.
4/10 – didn’t sound bad, just boring af
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I’m with HRATHEN. Not bad, but far from good. It’s no Wow Thing.
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