Rookie girl group izna released an enjoyable springtime bop with March’s Sign. That song was a case of so-so verses being lifted by a satisfying earworm of a chorus. However, teasers for new single Beep seemed to promise another sound effect filled onomatopoeia track, of which we already have too many this year. In fact, most of Beep sounds like things we’re overstuffed with in 2025.
K-pop gods, when will this end? When will we have a future where every other girl group track isn’t this kind of soft, quirky bit of nothingness? On its face, Beep isn’t even half bad. But arriving as the latest in a long line of soundalikes does it no favors. The girls have lovely voices and the production occasionally tries to do something interesting. Arriving in a vacuum might even reveal other strengths about the song. But in a post-Magnetic world, songs like Beep are mired in this smoothed out, ringtone-esque series of blips and bloops.
As a lover of fleshed-out, dynamic melody, it’s hard for me to find footing with this clipped style, especially when it’s paired with production that’s equally as fitful. I get that fans enjoy the sound, though I’m beginning to wonder if even the most enthusiastic listeners are beginning to tire of the cut-and-paste approach. Beep unfurls its most interesting, energetic burst during its final seconds, but by then it’s too little too late to keep this song from feeling like the debut of a new smartphone app.
| Hooks | 7 |
| Production | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.5 |
The Bias List // K-Pop Reviews & Discussion 
WHYY I LOVE IZNA SO MUCH BUT THIS RELEASE BLUNTED ALL THE MOMENTUM THEY GREW SINCE DEBUT
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i meant built 🙃
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I actually enjoyed this one quite a bit right from the first listen.
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I am one of izna’s biggest fans so I am just going to make a statement – this song is objectively not half-bad, but many people prefer to listen to something more creative and refreshing in today’s oversaturated K-pop landscape. Although I really adored the redeeming moments in the end, this is not enough to stand out in today’s music market.
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regardless this is going into my playlist because izna is non-negotiable in my playlist and i love izna
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didn’t like it the moment I heard the snippet unfortunately, SIGN remains their best song
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This and KIIRAS’s song lowkey reminded me of mid-popularity early 4th gen groups which low-key made me appreciate it more but it’s probably because I’m more partial to the songs from that era
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I thought they were sticking to the R&B-flavored sound of their debut. I guess I lost track of them? Considering their initial producers, I’m surprised by how this is so distant, in terms of sound, to their debut track.
It’s a good song, but I don’t see myself coming back to it. Like Nick says, this sound has been used by many groups at this point, many of which can pull it off with slightly better results.
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“Beep unfurls its most interesting, energetic burst during its final seconds, but by then it’s too little too late to keep this song from feeling like the debut of a new smartphone app.”
That is just an extremely evocative sentence and I enjoyed it. That is all.
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I do not like the vocal processing and I do not know their ages, but they sound like they are in their early teens. Pass!!
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you say that like many groups don’t debut as teenagers
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