Girl Group ifeye debuted earlier this year with the sprightly Nerdy. That song boasted a great chorus that was undercut by the airy, subdued production style that’s become so popular with this generation’s girl groups. With new comeback R U OK?, the girls make a sonic turn toward a more percussive summer sound.
R U OK delves into dance music, moving between hard-hitting bhangra beats and electronic textures during its chorus. In between, the song struggles to maintain its momentum. I’ve noticed this a lot with current K-pop songs. Their highest points feel like the energy you’d expect on a verse, while the verses themselves lope by with very little intensity at all.
Melodically, R U OK is slighter than its predecessor with a structure that’s more clipped and rhythmic. This works here and there, though it threatens to give the song a slapdash feeling as if it’s missing some important piece. At the moment you expect a post-chorus, the instrumental takes a hard swerve into something else. From here, the song feels like several songs mashed together. I imagine that further listens will smooth out many of these jarring transitions, but overall R U OK is leaving me wanting something more.
| Hooks | 8 |
| Production | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.75 |
It’s trying its best. Good for it.
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I am going to say, um, possibly, yes for now. It is a bit bonkers with all those sounds thrown into the blender, and I like bonkers, so I shall download it and see how it ages, and how it sounds in the car.
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it’s an okay song, the bside ‘loverboy’ feels much more stand out to me. I hope they promote that song too
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I think loverboy (bside on this album) goes harder than this title track however I’m not too mad at this song, it really started growing on me after the first couple listens
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