Review

Song Review: ALPHA DRIVE ONE – Freak Alarm

Recently, idol groups spawned by survival series have subverted corporate expectations and developed signature sounds that give them a unique identity in the K-pop market. AHOF, Close Your Eyes and NouerA all come to mind as great examples. However, CJ ENM and their label WakeOne Entertainment are as corporate as it gets and watching season two of Boys Planet felt more like a gauntlet of market branding than a genuine discovery of fresh new talent.

Now, we have the official debut of ALPHA DRIVE ONE, who have predictably become million-sellers on the very first day of their album’s release. Time will tell if they develop into a group with music that warrants this automatic success, but for now Freak Alarm does not bode well for their musical future. Like their pre-debut Formula, the track sounds like a boy group… well… formula. The producers inject a funky bounce to the instrumental, yet the song completely lacks a sense of funk. Instead, it builds to a truly awful sing/shout chorus. I hate this hook. The tone, the lyrics, the delivery… it’s all like nails on a chalkboard — made worse by how generic and predictable it is.

This centerpiece makes it difficult to appreciate the rest of the track. Sure, the verses are more melodic and certainly less grating, but they don’t spark much interest. The members have nice voices, but no single tone stands out as compelling enough to salvage the track. I just don’t see what they’re bringing that we can’t hear a million other places.

Hooks 6
 Production 8
 Longevity 7
 Bias 6
 RATING 6.75

Grade: D+

14 thoughts on “Song Review: ALPHA DRIVE ONE – Freak Alarm

  1. A massive disappointment given we had AHOF, CYE and NouerA last year, this is such a downgrade from those three (and on a somewhat related note, where is the NouerA comeback??)

    7.25 (7, 8, 7, 7) for me. Also, I like the switch up in the 2nd chorus but that’s pretty much it.

    Like

  2. Oh no, they are “burning it down” (0:58). For hitting a freak alarm, they look rather ordinary in plain white t-shirts.

    Basic boy band song, with extra hip hop drum sample, and that synth overlay on top. Actually the song can be divided into two parts: the parts that have the drum and synth overlayed which is okayish, and the parts without them which are mid.

    Like

  3. It’s not terrible by any means but it’s way too plain.

    Flat 7(7,7,7,7) for me, will probably forget it by the end of this month

    Also forget about 9 rated songs, are we even going to get any 8.5-8.75 rated songs at this rate?!?

    Like

  4. tbh formula grew on me immensely but i came into this debut extremely worried. i will say this wasn’t as bad as i was expecting but the problem is that its just that – nothing great or even good, just kind of a relief. i think its a little too standard/generic to rate anything higher than a 7.5-7.75 for me. im ecstatic to see arno officially debuted so im hoping the group gets something with more substance in the future. this didnt really showcase any of their skills

    Like

  5. To me, the problem is not necessarily the song, but the fact that they are debuting with this kind of sound.  

    It just buries them among a whole bunch of new and old groups, instead of standing out.  

    The past year (or two), have shown us awesome debuts from big and small companies with great success just because they gave us something “different” (BND, Riize, TWS, CYE, Ahof, among others).  

    As for the song, it’s fun and well executed, but not very original. I’ll say maybe a 7.75

    Like

  6. This is better than Formula but that’s not saying much. I think the bar for WakeOne is so low that this knockoff of a nugu boy group’s knockoff of NCT comes as a relief. Hopefully this group’s 6-year contract as opposed to ZB1’s 2.5 will allow them to explore their individual talents. I thought Raw Flame was going to be the standout on this album but Cinnamon Shake is weirdly winning me over.

    Like

Leave a reply to shuppyshuppy Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.