BVNDIT’s debut album is titled “BVNDIT, Be Ambitious,” yet it’s anchored by a title track so generic and workmanlike that it becomes difficult to recall once it’s over. There’s a special level of irony in that.
2019 has already been a year flush with rookies, making it difficult for yet-to-debut groups to stand out. BVNDIT hail from MNH Entertainment, home to super-successful soloist Chungha. Hocus Pocus sounds a bit like a Chungha b-side, though her unique vocal tone would have brought more individuality to the track. The song leaves little room for BVNDIT to showcase what makes them a necessary addition to an already overcrowded marketplace.
Hocus Pocus’s instrumental regurgitates many of the tropical bleeps and bloops we’ve heard continuously over the past few years. It maintains a mid-tempo pace throughout, failing to build to any moments of increased interest. Nothing about the track is objectively bad, but I kind of wish it was. At this point, I’d prefer an ambitious swing and miss over a shoulder shrug of a song. Hocus Pocus never resorts to the dreaded instrumental-drop-as-chorus trend, but it might as well have. Its chorus is ho-hum, offering a dull melody that could have easily stretched itself in more interesting ways.
The one bright spot in Hocus Pocus’s uninspiring arrangement is the inclusion of sitar as an instrumental touch. I wish the producers would have built the entire track around this underutilized sound, truly giving the girls the ambitious touch their album title promises.
hmm. I think I liked it lol. Normally I would hate something like this, being that it is pretty generic and most of it uses tired, recycled sounds. This one just feels fresh to me. I don’t know if it’s bc it’s a debut, but I’m not as mad as I normally would be with the trop-pop vibe. I actually really enjoyed the bridge as well. All of the members seem to have very good voices, so there’s definitely a lot of potential for them to go places. The one thing I don’t understand is what concept or sound they’re trying to go for. Their name would imply something mischievous, but what we get is really timid and toned-down. I don’t expect a group (or a group’s producers) to establish their sound right off the bat, but with this one, it doesn’t sound like they were even trying at all.
That’s my main problem with the song and group. Everything is just so forgettable and generic. A track like this stirs absolutely no emotion or interest in me, good or bad.
Basic kpop. If there is one saving grace, it is that the voices are too artificially cutesy.
The group name is pronounced “Bandit” btw.
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