2019 has seen more idol group debuts than any year I can remember, making it difficult for new acts to stand out. BVNDIT have managed to find a burgeoning fan-base despite a sound that isn’t particularly unique. The girls have worked with top-tier songwriters like MosPick and Flow Blow, but their style has remained generically tropical. That continues with new single Dumb, which pairs them with SM Entertainment favorites LDN Noise.
Unfortunately, Dumb sounds like a cast-off from another group, peddled unsuccessfully and passed down to the highest bidder. LDN Noise are accomplished producers with more than a few classics under their belt, but there’s nothing unique or new about this song. In fact, parts of its melody strongly recall Mamamoo’s Egotistic from last year. Its chorus verges dangerously close to a re-write, and loses much of its luster due to this fact.
BVNDIT do what they can to make Dumb interesting. I really appreciate the lower tone of their vocals. Their performance feels refreshingly straightforward and mature, sidestepping quirk for a heftier, harmony-rich delivery that matches the instrumental’s intoxicating swirl. It’s a highly polished, beautifully delivered entry in K-pop’s endless tropical oeuvre, but when it comes down to it Dumb just feels kind of faceless. In a rookie’s debut year, it’s so important to establish exactly what kind of act they are. So far, all I know about BVNDIT is that they deliver solid rehashes of tropical K-pop. With competition coming from every corner of the crowded K-pop marketplace, will this be enough?
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