Review

Song Review: Momoland – Love Is Only You (with Erik)

Momoland have been in an odd state of flux lately. They made their last comeback with only seven of nine members, and that configuration seems to be sticking for new digital single Love Is Only You (사랑은 너 하나). Instead of returning as a full group, the girls have paired with Vietnamese singer Erik for a pleasant mid-tempo duet with clear international aspirations.

To be honest, I worry about Momoland’s future. After an incredibly successful 2018, their agency doesn’t seem to know what to do next. Bboom Bboom and BAAM were massive in their native Korea, but the group also found pockets of success in various international markets. These included the Philippines and… you guessed it… Vietnam. A duet like Love Is Only You seems catered to those fan bases, which is admirable in theory. The problem is, the girls haven’t fully cemented their status in Korea yet. I fear we may be seeing the beginnings of a “Crayon Pop – Bar Bar Bar (Global Version)” strategy, with scattershot promotions designed to blitz the highest concentration of potential listeners they can manage at once.

A focused, intentional plan usually seems to work better in the long run, but Momoland have already proven their power to buck trends. Regardless, a forgettable track like Love Is Only You isn’t likely to win over many new fans. Its amiable melody has a very early 00’s b-side pop ballad feel to it, especially when Erik unleashes his English-language verse. Momoland are much more formidable when they bring the jams, and Love just doesn’t offer them much to do. Its nostalgic chorus is pleasant enough, but leaves little impact. It wafts in and out with a toe-tapping, head-bobbing manner. But, any K-pop group can do that. Momoland have already proven their campy, energetic charisma. That’s the calling card to build on.

 Hooks 7
 Production 7
 Longevity 6
 Bias 7
 RATING 6.75

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4 thoughts on “Song Review: Momoland – Love Is Only You (with Erik)

  1. I yearn for campy, energetic charisma! It is my favorite genre!

    Once upon a time, I tried to listen to other Crayon pop besides Bar Bar Bar, and it just didn’t work for my ears.

    This is my anecdote about Momoland: I was driving my daughter and a couple other girls to a girl scout event earlier this year. I declared in the car “I am going to play kpop, and I don’t want to hear any complaints”. One of the girls, maybe about 10ish?, says “oh, I like kpop too”. Tell me, what groups do you stan? She thinks for a while and says Momoland. I handed her my ipod to be DJ.

    This sounds to me like an OST song. Yanno, the part where the heroine is doing wacky things after meeting cute with the beau. It also sounds like it was written to be sung by one person, or a girl + boy duet, and the Momoland song pickers just gave up trying to dig deeper for a better, more memorable midtempo song.

    So, all the girls sing one at a time, one line at a time, minimal noisy accompaniment, which means that it lays out very plain the entire vocal abilities of Momoland. All the good bad and meh of the vocal line. Let’s just say, some can sing better than others.

    Liked by 1 person

    • I’m impressed that a 10-year-old knew Momoland! That’s some “beyond the surface” knowledge. I would’ve expected BTS or BLACKPINK. What a pleasant surprise.

      Liked by 1 person

    • Yes! No kidding! I was expecting several other possible answers before Momoland. On the return trip, I gave her an education on the Important Gen 2 idol catalogue that she should know – SuJu, Shinee, etc .

      Like

  2. Pingback: MOMOLAND (모모랜드) – Love Is Only You (사랑은너하나): MV Review – TweetNewscaster

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