Apart from the behind-the-scenes teasers unveiled throughout the week, I’m not sure if the release of My My was officially announced. But, its pre-comeback music video certainly took me surprise. It’s about time that K-pop delivered a welcome surprise, and I’m always up for a good pre-release. At least, I’m assuming that’s what this is? Assuming… and hoping.
After all, My My feels more like an appetizer than the main course. It accomplishes that role nicely, hinting at a lighter, more tropically-tinged style for Seventeen’s upcoming album. But, it lacks the punch of a killer title track. It’s a laid-back mid-tempo, grooving on an island-ready beat and catchy synth hook. As satisfying as this instrumental is, I think Seventeen are better and more innovative than a simple tropical retread. That sense of adventure pops up here and there throughout My My, like when the track morphs into a rhythmic, piano-led pre-chorus. But mostly, My My is a slavish re-creation of its sub-genre – just in time for summer.
My My’s chorus isn’t knock-you-over-the-head amazing, but it has a nice heft that matches the production well. This is echoed by the vocal arrangement, which occasionally brings in some robust backing vocals to give the song greater sonic density. And as overused as the trope has become, you can’t beat a good chanted climax. Seventeen deliver this particularly well, and it’s hard not to succumb to the clap-along cheer that characterizes the track’s final moments. In this way, My My feels designed for summer nights around the campfire. It’s a slight entry in Seventeen’s discography, but I guess that’s generally what a pre-release is supposed to be.
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