Weeekly debuted with a splash this summer. Tag Me wasn’t anything we hadn’t heard before, but the girls performed it well and its catchy energy proved addictive. And, they’ve been rewarded with growing hype that has made them one of this year’s notable rookies. But as important as debut tracks are, I’ve always believed that follow-ups are even more crucial to an artist’s long-term success. With that in mind, new single Zig Zag continues to foster Weeekly’s pop appeal, even if it doesn’t quite match the excitement of Tag Me.
From what I can tell so far, Weeekly’s signature sound is likely to include bright, bubblegum hooks and bouncy pop guitar. That’s a pretty good combination, and Zig Zag takes advantage of these stylistic strengths. Right from the start, the track welcomes listeners with a fun burst of guitar. The verses dial back for a more typical, keys-driven arrangement. They’re not particularly catchy, but they maintain the song’s sprightly energy. Zig Zag’s pre-chorus pulls back even further, slowing the track to deliver an effective build.
This is all in service to Zig Zag’s chorus, which is really quite enjoyable. The guitars return in full force, supporting a refrain that feels as if it was ripped straight from K-pop’s second generation. It’s nothing earth-shatteringly awesome, but I appreciate its fullness, which rests on good melody writing rather than cheap gimmickry. Unlike Tag Me, I don’t see myself seeking out this song too often. But, it’ll be a pleasant addition to any playlist, and does a great job capitalizing on Weeeky’s burgeoning style.