2020 has been flush with girl group debuts. The problem is, most of them have emerged from smaller companies and fallen under the radar. Weeekly’s debut has been anticipated for some time thanks to various members’ participation in 2018’s MIXNINE. Their song Tag Me (@Me) borrows from the impossibly peppy, upbeat girl group trends of the moment, but is smart to enlist the help of promising, up-and-coming production team CODE9.
CODE9 were also responsible for Rocket Punch’s Bouncy earlier in the year, and Tag Me’s unflagging energy reminds me a lot of that song. The big difference here is the instrumental’s prominent use of guitar. I’m a major sucker for the Mickey-esque cheerleader beat that kicks off the track. The fact that it’s laced with surf guitar is just icing on the cake, and it’s enough to steal attention away from the chirpy – but forgettable – melody that it supports.
Unfortunately, Tag Me does not have a chorus on par with Bouncy. It’s nice, but feels inessential when stacked against the song’s stronger elements. However, the chanted post-chorus hook provides a memorable calling card. I’m not usually one for these hyper-caffeinated chants in girl group tracks, but the energy matches Tag Me’s ebullient beat. This in-your-face spirit makes what comes next even more disappointing. Like the vast majority of post-Bboom Bboom title tracks, Tag Me collapses into an awful post-chorus trap breakdown that completely upends the goodwill the production has been building. It doesn’t last long, but it’s an unwelcome reminder that we’re still lodged within this copy-and-paste era of K-pop. Even so, Tag Me has more pluses than minuses and should launch this group on solid footing.
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