I want to be very clear with you, Woollim Entertainment. When I mentally scream into the void about wanting another Golden Child comeback, this is not what I mean. If you’re going to give us another Rata-Tat-Tat, you might as well just keep it.
I do not recognize Golcha in this song. None of their skill or individuality is on display. This is the lowest common denominator or generic boy group noise music, and easily the worst thing they’ve put their name to.
Flash back a couple months and – against my better judgment — I had a few hesitant praises for the group’s Japanese debut, A WOO. Even if I feared its workaday sound would come to define their Japanese output, I was willing to give it a chance — wolf howls and all. But, time has not been kind to that track and now I’m just a little pissed off. How dare a song as dull as Rata-Tat-Tat put a smear on an otherwise excellent discography? It feels like the worst kind of sellout — a placeholder release, a waste of precious resources. I can only hope this marks the end of Woollim’s confounding desire to saddle Golcha with sound effect titles. In the past year, we’ve Ra Pam Pammed, DDARA‘d and A WOO‘d. Now, we’re Rata-Tat-Tatting. We’ve gotta be more creative than this, right??
My admiration for Golden Child has been well-documented, so when I call Rata-Tat-Tat obnoxious, blustery and boring the critique comes from a place of love. I’m just embarrassed they had to perform such a crappy chorus, and I’m irritated at the Powers That Be who thought this tired, formulaic shout-a-thon was what the Japanese market deserved. Fortunately, it’s easy enough to ignore within an otherwise spotless discography. Just don’t do it again, Woollim.