It’s been a struggle for Woollim Entertainment this year, with just a smattering of single albums released since last November. Their most established group, Golden Child, have been mired in their longest hiatus yet and the young Rocket Punch haven’t fared much better. It’s been over a year since we last heard from them, making Boom an important, long-awaited comeback.
Sadly, the song embraces my least favorite aspects of the group’s sound. I loved last year’s Chiquita, which reinvented them as towering synth warriors. The quirky Flash was also a highlight. In contrast, Boom feels juvenile and irritating. It’s overstuffed with plonky, Fisher-Price percussion and sing-song melodies that occasionally devolve into affected, playground-chant refrains. Longtime readers will know my tolerance for this particular style is quite low, and nothing else about Boom convinces me to push through.
This is too bad, because Rocket Punch haven’t received the support they deserve. Being saddled with a song like this isn’t a great sign for the future, despite having quite a few highlights in their back catalogue. Given Woollim’s current circumstances, I’m not sure where they go from here. Hopefully all involved can turn the ship around and find the track that ultimately breaks them through to the public.
| Hooks | 7 |
| Production | 7 |
| Longevity | 7 |
| Bias | 6 |
| RATING | 6.75 |
The Bias List // K-Pop Reviews & Discussion 
Yeah, I disliked this one too! Could you tell me what I’d Woolim’s current circumstances. Three of the members were on Queendom Puzzle and their leader Yeonhee was able to secure a spot in the final lineup. I hope that will help them a little.
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I wish I knew the specifics of their circumstances, but something is definitely up given their overall lack of releases and promotion this year…
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This song sounds like a more upbeat and annoying version of Loveticon by CSR honestly. I didn’t dislike it, but it was definitely a let down of a comeback considering how good Flash and Chiquita was. I was hoping they’d continue down that route, but it seems they’ve tried to go back to what they were doing before. It doesn’t make them stand out though.
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Call me basic but I love this, just like how I loved Juicy.
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Me quedo con la cara B
“Give more your heart”
Me encanta!!!
Parece una secuela de “Flash”
Que desperdicio :c
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I definitely can enjoy this sound but there’s too much onomatopoeia. Nanana was enough then the boom du lu du lu really took me out of it. 7.25 for me
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What is this mix? What the heck are they being paid for over at Woolim? The production score should be at 4. This is an atrocity.
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