In an effort to ignite a level of popularity that has thus far eluded them, boy group MASC has doubled in number. After two releases as a quartet, they now boast eight members and a whole new sound. It’s hard not to feel like this is a bit of a last-ditch effort, but if the addition garners the guys the recognition their previous singles deserved, it’s a forgivable move.
Do It (다해) doesn’t really capitalize on this new configuration, but its funk-driven vibe offers a refreshingly trend-free take on classic, upbeat k-pop. The lively instrumental impresses immediately, built upon a prominent use of rhythm guitar that gives the verses a chugging propulsion. This sense of playful funk has been almost completely absent this year, and I would have never expected a rookie group like MASC to revive it. The guys are completely aware of Do It‘s throwback nature, even giving a nod to Michael Jackson’s trademark ad-lib during the opening verse. They do an admirable job replicating his vocal tics, though they could have attacked the rhythm with even more force. Luckily, the dynamic production compensates by offering continual stabs of bright synths and unexpected bursts of vocal support.
Do It‘s melody is relatively generic, but it maintains an energy that’s never interrupted by unnecessary breakdowns or rap interludes. Even if its gleeful, party-starting approach isn’t going to transform the genre, it’s satisfying to hear a solid, streamlined pop song that isn’t overly concerned with checking off trendy boxes just to appeal to current music charts. As fresh starts go, MASC is certainly moving in the right direction.