Song Review: Twice – BDZ

As popular as it has been, Twice’s Japanese material has left a lot to be desired thus far. Pursuing a hyper cutesy motif, it’s only seemed to accentuate the group’s most cloying instincts. But the teasers for BDZ — the lead single from their first full J-pop album — seemed to promise something more mature. Many fans have been clamoring for Twice to pursue a sound closer to K-pop’s “girl crush” concept, and BDZ begins to dip its feet in those waters.

However, this is still Twice we’re talking about. There’s a pervasive lightness surrounding BDZ, even as the instrumental slows the tempo to a more restrained pace and the arrangement focuses on a smoother vocal technique. The song’s verses have a more straightforward appeal than most Twice singles, with little focus on personality-driven aegyo. The song was written by JYP himself, and it feels like something he would’ve churned out years ago for a group like Miss A. This sense of nostalgia is instantly comforting, even if BDZ doesn’t ever break new ground.

The song’s chant-along hook misses the quirky energy that has fueled the best of Twice’s music, but it’s an undeniably catchy bit of pop. Its sing-song melody isn’t remotely demanding, but has a nice, simple swing to it that fits surprisingly well with Twice’s aesthetic. This is supported by the pleasant thump of an electro r&b beat that rarely modulates but remains ingratiating throughout. BDZ is easily the strongest Japanese track Twice has released yet, though it would be even stronger if it built to the kind of iconic moments the group has made their name on.

 Hooks 8
 Production 7
 Longevity 7
 Bias 8


5 thoughts on “Song Review: Twice – BDZ

  1. This is another classic track for TWICE, I hope it does well in Japan. But the MV is super annoying, takes forever to get into the song, then stops midway before continuing. I hope they release a version without all the drama.


  2. I know this is old, but noooooo way I love it.This has all of the excellent JYP minimalism and bounce of songs like “Good-bye Baby” and “Bad Girl, Good Girl.” The space in the arrangement allows for the interplay of elements, feeling almost like an updated version of (the best Girls’ Generation single) “Chocolate Love.”


  3. Pingback: Song Review: Twice – Yes Or Yes | The Bias List // K-Pop Reviews & Discussion

  4. Pingback: Song Review: Twice – Breakthrough | The Bias List // K-Pop Reviews & Discussion

  5. For some reason this song worms its way into my head every once in a while. There’s something supremely catchy about that chorus melody. While I can only listen to the “rap” in utter confusion, BDZ is a solid Twice track for me.


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