Everything about WJSN Chocome’s Super Yuppers (슈퍼 그럼요) is disarmingly silly. First there’s that ridiculous song title, which effectively previews the giddy energy of the music itself. Then there’s the tongue-in-cheek video, which hearkens back to similar efforts by groups like Crayon Pop and Orange Caramel. I’m delighted to see a big-name comeback opt for a tone like this. So many K-pop comebacks have become too self-serious for my taste. It’s refreshing to hear a track that’s willing to have a little dumb fun.
Super Yuppers’ sound will be familiar to anyone who has been following the industry for the past few years. It’s the latest in a long trend of retro synth-pop. The majority of these tracks seem to draw upon A-Ha’s mega-hit Take On Me for inspiration, as if that’s the only 80’s touchstone in existence. In Yuppers’ case, the insistent beat is essentially a cut-and-paste job. Thankfully, the track opts for a different synth line as its base, tugging the tone upward to deliver an icy riff. Otherwise, the production largely follows expectations. It’s a total pastiche, but it’s a fun one.
WJSN Chocomo inject plenty of bubbly enthusiasm into Super Yuppers’ catchy melody. This kicks off with a spoken word intro delivered with the intensity of a manifesto. I wish the rest of the song felt as over the top, but the melodies are still pleasant. The track is laser-focused on its specific sound, leaving little room for diversion. Compared to the golden age of Orange Caramel bonkers-pop, the result is tame but enjoyable. At the very least, it’s nice to hear something a little different from a girl group.