Review

Song Review: Bibi – Sugar Rush

BiBi - Sugar RushThe line between “idol” and “artist” can be pretty thin, especially when artists start enlisting idols to feature in their music videos. I’ve never written about a solo BiBi song before, but given her ascent to the top of the digital charts it’s probably time I started paying more attention.

New single Sugar Rush will be most notable to idol fans thanks to its video’s guest stars — (G)I-DLE’s Soyeon & Choi Yena. But even without that extra push, the song isn’t dissimilar from recent idol efforts. Its sparse hip-hop beat and attitude-forward delivery feels like the older, weirder sister of IVE’s Baddie. BiBi’s idiosyncratic tone gives the track immediate character, echoing the quirkiness of the instrumental.

It’s a catchy brew, though I’m not sure how the song’s repetition will age. It feels like Sugar Rush needs an extra musical idea — maybe a contrasting chorus or bridge. As it stands, once you’ve heard the first thirty seconds you’ve basically heard the entire track. But in today’s SNS-obsessed world, thirty seconds will probably be enough and BiBi’s charismatic vocal ensures you’ll never be bored.

Hooks 8
 Production 8
 Longevity 7
 Bias 8
 RATING 7.75

Grade: C+

7 thoughts on “Song Review: Bibi – Sugar Rush

  1. welp, I am really disappointed. I didn’t think the intro of the song would be the actual chorus, so I was waiting for the buildup to lead to something else D:

    Sugar Rush is not a song in my style, but WHY IS IT SO SHORT 😭. The music actually stops at 2:27, WHY??

    By 2025 all the songs are going to be <2min 😭😭

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  2. Bibi has been a guest on so many tracks, that having other guest on her tracks is almost expected in return. She is about as idol-adjacent as it gets. 

    Song is a bit dull. It’s one good idea wrapped up in candy floss that one gentle blow will crush. 

    My favorite Bibi ever is this old gem with Heechul of SuJu + Min Kyunghoon ft ATEEZ. Its like they rented the sageuk set for a day with the keys to the costume closet and had some fun with it all. 

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  3. I’m not gonna lie I was feeling the second verse. This release reminds me of doja cat. Thankfully, as far as I know, bibbi isn’t nearly as problematic. Honestly, how cool would it have been if yena did a bright melodic bridge on this track? A missed opportunity

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  4. Try listenning to the other song Bam Yang Gang. Since it came out I cant stop playing it. It´s giving a vibe as if a reader teleported to the fantasy book that they were currently reading.

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  5. I liked the song second verse really shines with her signsture style and she has some fun lyrics/wordplay however it did feel like something was missing a alternative chorus i think would have set it off the chain

    7.75 its a good time

    Liked by 1 person

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