It wouldn’t be a K-pop summer without some random Pepsi ad song. Over the past few years, Starship Entertainment has collaborated with the brand to release innocuous (sometimes decent) releases that see various idols teaming together. This time, IVE take on the challenge by themselves, delivering the “easy, fizzy” Summer Festa.
“Baby, you can drink your heart out” is a mega-awkward hook — an alcoholic’s manifesto, of sorts. Of course, the drink in question here is Pepsi, and the music video never lets you forget that for a second. Sometimes, these CF songs can be enjoyed on their own as fun pop morsels without incessant branding getting in the way, but Summer Festa is difficult to pry free from its sponsor. It’s just too literal.
Musically, Summer Festa adopts the smooth, subdued disco hues that have been in vogue throughout the 2020’s. Part of me wants to stop calling this “disco” altogether because it lacks the energy and personality that make that genre great. Instead, this is corporate schlock, dead behind the eyes and smoothed over as if composed by AI. I get that it’s essentially a commercial jingle and should be treated as such, but I happen to dislike jingles so my rating will reflect that.
| Hooks | 7 |
| Production | 7 |
| Longevity | 7 |
| Bias | 6 |
| RATING | 6.75 |
Grade: D+
The Bias List // K-Pop Reviews & Discussion 
I prefer this over I WANT. it’s really those adlibs from the bridge to the final chorus for me. the second verse is awkward as hell though.
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I appreciate when you’re upfront about choosing to wield your Bias score as a bludgeon, lol. Understandable in this case too, an even less interesting ad song than usual.
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among the cf songs I’vr heard, this was probably (even without the video) the most cf sounding one (and very low effort) so it took me out immediately. but hey I’m sure they get paid well to do this so good for them!
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I really really liked I want, but this song just screams”generic summer pop”
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Same. It’s so bland..
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There is definitely a generic energy to this CF song – fun but not in an overly exciting way, pleasant but not truly distinct enough as a song outside of use for a commercial – so while I found it more pleasant than you I can also understand your rating and also feel a little bummed that CF spots like this get full songs while musical efforts like Girl’s Day’s ‘Perfect Stage’ hair CF song did not:
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I am partial to old Big Bang CF’s myself. GD at 0:27 is priceless.
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Hello Bubble is a CF song from the same brand. also a pretty good song.
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I dislike ad songs and this was no exception.
My love for IVE pulls this song up to an “OK”.
But there’s so much wrong about this. They’re still pushing Leeseo as a rapper…
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I don’t mind Leeseo being pushed as that because I think she pulls off her parts well, though this song is not the best example since the second verse sounds quite awkward to me right now.
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Leeseo’s rap verse is so bizarre lmao
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I wasn’t buying “you can drink your heart out” either.
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For a carbonated drink ad this has no frizz nor sugar.
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i miss ‘i want’
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this sounds like a parody of a dua lipa song
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