In a perfect world, Oh My Girl would have had a big, Remember Me-style comeback track waiting to be released just after their successful run on last year’s Queendom. Maybe their agency didn’t expect them to do as well as they did, but waiting nearly six months to capitalize on their boosted profile seems like a big mistake. Even more frustratingly, WM Entertainment has now saddled them with Nonstop (살짝 설렜어), a generic tropical track that does little to embrace their strengths.
We’ve come to the point where “tropical” almost feels nostalgic, so I’m not too frustrated with Nonstop’s opening synth riff. After all, the girls themselves successfully tackled this sound on last summer’s underrated b-side Tropical Love. And, Nonstop is a serviceable single improved by the group’s effortless charisma. However, it lacks any real identity or purpose beyond recycling elements that have worked for different acts in the past.
Of all of Oh My Girl’s title tracks, Nonstop feels the most rap-heavy. I’ve always thought that Mimi was underutilized in their music, so it’s nice to hear more of her. But, this hip-hop focus steers the track in some frustrating directions. Nonstop succumbs to K-pop’s second-verse curse, with an extended, trap-influenced segment that kills what little momentum has generated up to that point. I’m also not a fan of the “nonstop, nonstop” refrain that ends each chorus, especially when it’s underlined by trap beats. Melodically, the song is a case of style over substance, hinging on a simple, repeated hook that’s catchy but ultimately lazy. The pre-chorus hints more strongly at the Oh My Girl sound I love, with a richer arrangement that draws on the group’s solid vocals. Nonstop builds towards a decent climax, as the track’s various elements are layered together to create a satisfying tapestry that should have been built upon further. Sadly, the rest of the song is too uneven for this comeback to stand out in any meaningful way.
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