Funny enough, “woo!ah!” is the sound I made when I first heard Rollercoaster‘s teaser. My opinion on woo!ah!’s music has varied dramatically over the years, hitting an all-time low point with June’s cloying Danger. Now, the group has taken a confident step in the retro synth direction. Regardless of the results, you’ll always find me lined up early at the “retro synth” stall. I can’t seem to get enough!
Rollercoaster comes courtesy of producer Collapsedone, well known for his work with fromis_9 and Twice (among many others). As expected from his girl group repertoire, the track has a giddy energy. This is pop fluff at its absolute fluffiest, and makes a surprisingly great fit for woo!ah!. If I had it my way, we’d remove some of the song’s background chants and a few of the cheesier raps during verse two, but beyond that Rollercoaster knows exactly what it’s doing.
Make no mistake about it: this song is all about its chorus. The verses are serviceable fun, but once Rollercoaster launches into the sugar rush of its centerpiece you’ll be hard-pressed to find a listener who isn’t at least a little won over. The bubbly synths and bounding melody feel like dancing on clouds as rainbows shoot at you from all directions. In other words, it ain’t subtle! From the programmed drum fills to the ascending hook, we’ve entered a colorful K-pop carnival. A little of this ear candy goes a long way, but I’ll gladly take this bright chorus over the finger guns and “rum pum pums” that have taken over many girl group tracks of the past few years.