All the way back in 2019, BTOB’s Lim Hyunsik released a cool sci-fi concept album. Its unique artistic ambitions felt like a rarity in the world of idol soloists, and fans have waited a long time for a follow-up. I approached new single La Mar with built-up expectation, hoping for a follow-up with its own unique vision. Unfortunately, the song mostly treads water as a dull version of a rock ballad.
Hyunsik’s talent is on full display, from his hearty vocal to his fiery guitar playing. Rock is a great genre for him, and I’m pleased he hasn’t dramatically shifted style. I just wish it was in service to a more interesting song. La Mar plays exactly how you’d expect an emotive ballad like this to unfold. Its melodies feel instantly familiar and never blossom into anything beyond that. It’s a sturdy example of the form, enjoyable in the moment but lacking the distinct afterglow that keeps you coming back for more.
| Hooks | 7 |
| Production | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.5 |
Grade: C
The Bias List // K-Pop Reviews & Discussion 
This sounds like the audition reel for alt-Lim Young Woong fandom. Also sounds mighty fine.
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It is indeed quite simple. But his voice and delivery did enough to elevate it to a somewhat higher score for me. Very suitable to my moody rainy nights playlist. Though I do hope for some more bombastic material on the upcoming mini album like “Black” from Rendez-vous, which is one of my all time favorite songs, Korean or otherwise.
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I just realised, as someone who knows only a few members of BTOB by name, that this whole time I though this man’s voice in the songs was Sungjae. Which isn’t even that weird becuase they sound so similar except Sungjae has a bit sharper tone, and Hyunsik sings better..
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a lot of these melodies remind me of “dear love” but the parts connecting these melodies leave no mark. It’s also a minute too long imo. Probably a case where Knowing the lyrics helps the enjoyment. Man sounds great though
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I love it! The guitar sounds so good. But mind you I’m a massive radiohead/Thom York fan so I will happily listen to five minutes of slow burn emotions lol
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why you never pay attention to BIBI’s songs and don’t put them on the website?
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I’ve got good news for you.
Song Review: Bibi – Sugar Rush | The Bias List // K-Pop Reviews & Discussion
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Ha! “Treads water”. That was a good one!
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