Few groups have enjoyed as meteoric a rise as Twice has with their debut single Like Ooh Ah. It took me a long time to fully come around to Ooh Ah‘s charm, and if its longevity is anything to go by, I’m not the only one. Cheer Up feels as if it may achieve the same feat. On the surface, it feels a bit generic and redundant, but it’s also packed with enough little hooks to give it unexpected staying power.
The first verse certainly underwhelms, plodding forward without much of a direction or sense of purpose. But, once we hit the chirpy chorus, with its unexpectedly hooky delivery, the track rights itself. I love the choice to round the notes up at the end of each line, giving the melody an off-kilter, clipped appeal. It cuts against expectations — a sensibility that continues through to the second verse. Suddenly, we’re hit with several bars of quirky hip-pop, underlined with all manner of electronic wiggles and accents. It’s an interesting, energetic diversion, and connects surprisingly well with the following bridge.
One of the best portions of Like Ooh Ah was its attitude-drenched breakdown of a middle eight. Cheer Up seeks to replicate this during its final moments, as the beat shifts and the melody all but disappears. Unfortunately, the brief breakdown here doesn’t hit the same high, passing by too quickly to leave much of a mark at all. But before we know it we’re back to that addictive hook, and this time it seems even bigger. Twice feels like the type of group that will always stuff their songs full of all sorts of interesting little turns. They won’t all work all of the time, but Cheer Up undoubtedly contains more positives than negatives.